Social Media Strategy & Content

The challenge

Social media for schools often ends up as an afterthought: inconsistent, reactive, and untethered from any clear purpose. Posts happen when someone remembers. The content is a mix of celebration and announcement with no real through-line. It doesn’t build trust or understanding over time because it isn’t designed to.

What we build

Studio builds a social media system grounded in your communication strategy, with a clear purpose, a consistent voice, and a publishing rhythm that’s actually sustainable. The goal isn’t more content. It’s content that builds a coherent picture of who you are and why it matters.

What’s included

• ✓Platform strategy: where to publish, what for, and why
• ✓Content system design: content types, categories, and editorial rhythm
• ✓Voice and tone guide for social: distinct from your website, specific to each platform
• ✓Content templates and frameworks your team can use independently
• ✓Editorial calendar design
• ✓Ongoing content support (optional): monthly content creation or review

Custom engagements typically begin at $800/month entry, $1,500/month mid, $2,500/month full service.

Custom engagement. Can be scoped as a standalone system build or ongoing support.